Susan904,
I just emailed Oliver the manager of Mr. Sancho's directly at olivermunoz@hotmail.com. We didn't book through any website directly, because I saw several postings on another message board about how people were getting ripped off. (People would book online and arrive at Mr. Sancho's and there would be no proof that they paid.)
Here's an email posted on another message board from Oliver: We offer free entrance, no cover!! so you can enjoy the most beautiful beach, we open from 9 am to 5:30 pm everyday. For cooking lessons or tequila seminar you can also find the information at wwwcozumeltours.com Tequila Seminar is done every hour cost on site per person is $ 70 usd Is not necesary to make reservations just ask any of the staff members when you arrive to the club and they´ll help you. (We emailed Oliver and that is what we are going to do.)
We accept Visa,Mc,Traveller checks,us currency or pesos. The day pass is $ 50 usd per person drinks and lunch all day OR pay as you go, your choice!!!! ( please ask for Oliver when you arrive at beach club if you have questions )
The taxi fare to Mr. Sanchos is $ 15 usd between one to 4 person and is about 15 km which mean 15 minutes away. We have Restaurant and Bar,beach beds,chairs,umbrellas,palapas,pool,showers,bathroo ms,lockers and changing rooms. If you need more information,do not hesitate to contact us as we´ll be please to help you. Thank you for your interst in Mr. Sanchos´s.
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I hope this helps! You can book through wwwcozumeltours.com if you want, but I didn't trust it. We watched Samantha Brown's Great Cruises on the Travel Channel last year, and we wanted to do the tequila tasting! You can see a clip of her visit to Mr. Sancho's on http://www.cozumel-tours.com/tequila-tour.htm.