USCG requirement, in conjunction with International Maritime Law. A joint venture, as it were.
Drinking is now probited during them -- though I still believe it should have a two-drink minimum. And while they say it's for the passengers, passengers in an emergency are going to panic anyway. The drill's main practical effect is to keep the routine in the minds of the crew who will have to handle all those panicky people.
So go, keep quiet, do your best to pay attention, don't dawdle, because you're cutting in on my drinking time the longer the drill takes.
Desperately seeking 10th cruise for the free laundry.